Using your smart device scan this code for BIG SAVING$$ |
The seemingly ever-present black-and-white squares
are both quick and easy to setup, so much so that our clients are placing them
anywhere they can. The prevailing thought is that the technology is cheap
enough, so why not?
And with the increasing abundance of smart
devices, adoption of this mobile-enabled marketing tactic should follow.
A Forrester
(global
research and advisory firm – www.forrester.com) report points out that 5 percent of American consumers scanned a
QR code during a three-month period in mid-2012 (and growing fast). Leading
these consumers are early adopters—mostly younger, more affluent males—numbering
about 14 million. And among them, nearly 20 percent (or 2.8 million) made a
purchase after scanning one of these codes, according to research firm Chadwick Martin Bailey. With the numbers
rising, and predicted to continue to do so into the near future now is the time
to make the investment.
The number of 2D bar code scans also saw an
increase, with bar code management vendor Scanbuy
today processing 40 scans per minute in the U.S., three times more than a year
ago.
AT&T
estimates that 10.4 million scans were made via its Code Management Platform
between January 1 and October 31, 2012, and that 44 million people currently
have a scanner app on their phones.
Continued client education is essential to leveraging
this marketing tool, Forrester's
research points to four obstacles to broader adoption:
- Many
consumers do not know what QR codes are or how to use them;
- QR
codes require users to download an application to their phones;
- There are no standards for codes and readers; and content is often disappointing with most codes only leading consumers to company Web sites.
These hurdles will dissipate as consumer awareness grows and more smart devices come equipped with the necessary applications built in, our projection is that as the Web becomes increasingly mobile, mobile bar codes will bridge the physical and digital worlds, opening new channels for content delivery.
Want to be the “Office Hero”, imagine how
this tool could increase your ROI for the upcoming Direct Mail campaign!
Dial someone who knows how it’s done; our staff
at Suter Printing enjoys sharing the knowledge
757-220-3299.
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